Selling property is the
opportunity to harvest the rewards of the creative and diligent
efforts that occurred in the five previous steps. Henna prefers
not to pool assets so that each individual property can be sold
at the most advantageous time for the property, rather than
for the portfolio, or even the fund manager.
By asset managing properties to ensure they are always producing
their maximum cash flow, Henna maintains disposition flexibility
so that properties can be brought to market quickly in the event
market conditions turn pessimistic or when market demand for
the specific property or location reaches its zenith.
For most properties, Henna
retains the services of select brokerage firms in order to ensure
that portfolio properties receive the widest audience of potential
buyers, ensuring maximum proceeds for Henna and its investor
and venture partners.