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Henna believes that manifesting value in today’s real estate sphere will require forward-thinking managers to lead the curve into new real estate product types, design themes, social trends, and growth locations. For example, Henna principals were early adopters of lifestyle retail centers, condominium-hotels, and transit-oriented development plans. These demographic and economic changes occur quickly in today’s age of ubiquitous information and investments must be placed early in order to capture the rapid value rise that typically accompanies the front-end of the cycle for a new investment vehicle. Waiting for traditional debt sources to embrace a new investment vehicle means also waiting for the wave of leverage-dependent deal makers and developers to enter the market, which results in, (a) losing the first-mover advantage, (b) foregoing the best properties and locations, and (c) accepting price premiums on the buy side instead of the sell side.


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