Henna prefers an active,
versus passive, partnership with its investors, particularly
when an investor possesses the ability to add value to a transaction
through its unique skill set and/or market knowledge. This improves
the transparency of Henna’s operations, builds investor
trust, and hastens the flow of information between Henna and
its investors. Almost all of Henna’s compensation from
a transaction is placed at the end of its investment cycle in
order to ensure financial incentives for Henna and its partners
remain aligned throughout the entire duration of the project.
Only below-market Asset Management and Development fees are
charged to the project and investor minimum preferred returns
are diminished so that Henna principals may develop strategies
with limited risk that maximize whole dollar profits to investors.
just the smart way to work!