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Henna prefers an active, versus passive, partnership with its investors, particularly when an investor possesses the ability to add value to a transaction through its unique skill set and/or market knowledge. This improves the transparency of Henna’s operations, builds investor trust, and hastens the flow of information between Henna and its investors. Almost all of Henna’s compensation from a transaction is placed at the end of its investment cycle in order to ensure financial incentives for Henna and its partners remain aligned throughout the entire duration of the project. Only below-market Asset Management and Development fees are charged to the project and investor minimum preferred returns are diminished so that Henna principals may develop strategies with limited risk that maximize whole dollar profits to investors.

It's just the smart way to work!


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